Pinot Hero

Pinot Noir

Light up any dinner party.

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Making exceptional wine is hard,
but at Alit Wine we believe enjoying it should be simple

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Exceptional Wine

We craft delicious, small-production wines using Old World methods and minimal intervention. They’re made by hand, not by corporations.

Honest Pricing

Our prices reflect our values. We ask you to invest in quality ingredients and craftsmanship. Not middlemen, markups, or faux exclusivity.

For Pleasure, Not Prestige

You don’t need a secret password (or small fortune) to appreciate great wine. You just need to taste it. Often. And in good company.

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Media Quotes

“Alit is the first brand bringing radical price transparency to the wine industry.”

“Why we love it: The wines are made from great vineyards (farmed organically) and allowed to ferment naturally–but for alit, these traditionally expensive picks don’t result in hefty pricetags.”

“The concept of farm-to-table is slowly infiltrating the wine world … [this] Oregon winery is taking traceablity to a whole new level.”

“It blew me away.”

Wine Pricing

Let’s talk about wine industry pricing

Wine should be exceptional, and accessible. Here’s how we’re doing our part to get Alit wine in your hands at a fair and honest price.

How It Works

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Drink better wine.
All the time.

Join the Alit Collective

Great wine should be shared generously and joyously. Become a member and pay the same prices that we pay. So you’ll always have a bottle you love on hand.

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