Pinot Hero

Hand-crafted wine for special occasions.

But priced to pair with Tuesday night pizza.

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Making exceptional wine is hard, but enjoying Alit is easy.

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Delicious wine.

Small-production wines made by hand, not by corporations.

Honest pricing.

Our prices reflect our values: no markup, no middleman, just savings.

On demand.

Great wine delivered—no membership (or small fortune) required.

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Media Quotes

“Alit is the first brand bringing radical price transparency to the wine industry.”

“Why we love it: The wines are made from great vineyards (farmed organically) and allowed to ferment naturally–but for alit, these traditionally expensive picks don’t result in hefty pricetags.”

“The concept of farm-to-table is slowly infiltrating the wine world … [this] Oregon winery is taking traceablity to a whole new level.”

“It blew me away.”

Wine Pricing

Drink better, pay less.

We believe wine should be incredibly and accessible. We ship directly, bypassing traditional channels—and saving you over 45%.

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